Fill Every Cohort, Not Just Your Top-of-Funnel.
We build enrollment pipelines for training providers and certification bodies — reaching L&D buyers and individual learners on the timeline your cohorts actually launch on.
Two buyers, one pipeline: L&D budgets and individual learners.
Training and certification providers sell into two very different motions at once — a corporate L&D buyer working off an annual budget, and an individual learner deciding whether a credential is worth the tuition. Generic lead gen treats them the same. We don't.
We build separate campaign tracks for each: account-based outreach to L&D and compliance buyers, and enrollment-focused campaigns timed to your cohort start dates and CEU renewal windows.
Three services built around how certification programs sell.
Enrollment & Cohort-Fill Campaigns
Timed outreach that ramps ahead of each cohort's start date, so seats fill before your registration deadline rather than trickling in afterward.
Corporate L&D Account-Based Outreach
Direct campaigns to L&D directors and compliance officers evaluating training vendors against annual budget and headcount targets.
Accreditation & Renewal Re-Engagement
Re-engagement sequences aligned to CEU and recertification cycles, turning expiring credentials into your most predictable lead source.
What training and certification leaders ask first.
How do you generate leads for cohort-based programs with fixed start dates?
Campaigns are scheduled backward from your enrollment deadline, with outreach intensity increasing as the cohort start date approaches so seats fill on your timeline, not a generic drip schedule.
Can you target corporate L&D buyers specifically, not just individual learners?
Yes. We run dedicated account-based campaigns to L&D, HR, and compliance decision-makers, separate from any consumer-facing enrollment campaigns, since the two buyers require different messaging and cadence.
How do you handle CEU and recertification renewal outreach compliance?
We track renewal windows by credential and align messaging to your accrediting body's rules, so reminders feel like a compliance service rather than a sales pitch.
What's your approach to accreditation bodies with long procurement cycles?
We build multi-touch nurture over several months for institutional and accreditation-driven buyers, keeping your program visible through committee review and budget approval cycles.
Do you work with both B2B and B2C enrollment motions?
Yes. Many of our clients run both a corporate contract motion and an individual enrollee motion side by side, and we structure separate funnels and reporting for each.